The Spirit of '76?

Steve Kornacki, "Turning Obama Into Jimmy Carter

Late in the summer of 1976, President Gerald Ford and his inner circle huddled in Vail, Colorado, facing the grimmest general election outlook for a Republican since the L.B.J. landslide of '64.

An unelected president, Ford had barely secured the Republican nomination against a fierce challenge from Ronald Reagan, leaving the party’s conservative base dispirited and even more distrustful of Ford than they already had been. And the stench of Watergate—and Ford’s politically damaging pardon of Richard Nixon—stubbornly hung in the air. After eight years of Republican rule, an amorphous but potent yearning for change had taken hold.

At the Vail strategy session, the Ford team zeroed in on the chief vulnerabilities of their Democratic opponent, Jimmy Carter: His lack of experience, his lack of accomplishments and his lack of specificity on the issues. These had to be exploited mercilessly.

And they were. Ten weeks later, Ford came within an eyelash of a political miracle. After trailing by 33 points around Labor Day, he was edged out by a handful of electoral votes—and just two points in the popular vote. If the campaign had lasted even a week longer, many believe, Ford would have won.

Thirty-two years later, the G.O.P.'s chances of retaining the White House for a third straight term may hinge on recycling that old Ford recipe.